![]() 48.5% of decision-makers use Facebook for B2B research For example, you might want to announce product launches or share press releases on Facebook. 36% of people use Facebook as a news sourceįor marketers, the upshot of this is that Facebook may be a great place to share company news. This makes Facebook a leading product discovery platform that many people use to find information to guide their purchasing decisions. The majority of people in the US have used Facebook to actively seek out products to buy. 78% of US consumers use Facebook for product discoveryĪs this statistic shows, Facebook isn’t just a place to look at memes in your feed or catch up with family and friends. Interestingly, women seem to be more receptive to ads than men, with the average female user clicking on 15 ads per month, compared to 10 for the average male user. While many people will still scroll past the bulk of ads on their news feed, the average user still clicks on at least one every few days. The average Facebook user clicks on 12 ads every monthįacebook’s audience seems to engage with ads well compared to many other platforms. In other words, Facebook’s advertising audience is over a quarter of the world’s total population. Facebook’s ads reach an audience of 2.14 billion YouTube comes in second place with around 2.3 billion monthly active users, and WhatsApp (another platform owned by Facebook) comes third with around 2 billion. This makes Facebook the most popular social media platform in the world by the number of monthly active users. … and around 2.9 billion monthly active usersĪgain, this is as of the end of June 2021 and represents an increase of 7% year-over-year. This means that every single day, roughly a quarter of all humanity logs onto Facebook. To put it into perspective, there are a little over 7.6 billion people on earth. It’s also a staggering amount that’s difficult to wrap your head around. This represents a year-over-year increase of around 7%. This is based on the latest Facebook report and shows the number of daily active users during the second quarter of 2021. Facebook has 1.91 billion daily active users… Next, let’s look at some Facebook statistics that tell us more about users of the platform. Source: Facebook Communities Facebook user statistics There are also 70 million group admins and moderators working hard to oversee those Facebook groups. There are millions of Facebook Groups on the platform through which people can connect with other like-minded individuals and share their thoughts, information, and ideas. Over 1.8 billion people use Facebook Groups But while I’m not suggesting those sentiments are necessarily misplaced, this statistic shows it can be a force for good too! Facebook has raised $5 billion for various causes through fundraisersįacebook gets a lot of stick and is often seen as another greedy mega-corporation. Source: Facebook for Media and Biteable 7. It’s the most popular social media platform for video marketing more popular even than YouTube and Instagram. It’s no wonder, then, that 75% of marketers post videos to Facebook. 500 million people watch videos on Facebook every dayĪs this stat shows, Facebook users love watching videos. FACEBOOK MONTHLY ACTIVE USERS HOW TORelated : How To Get More Views On Instagram Stories 6. If you didn’t already know, Stories are short user-generated videos or photo collections that disappear a set amount of time after being posted. These products include Instagram Stories, WhatsApp Status, and Facebook Stories. This includes Stories shared across all three of Facebook’s ‘Stories products on different platforms. ![]() Over a billion Stories are shared every day on Facebook A fifth of a billion businesses use Facebook to connect with customers, grow their brand presence, drive traffic, and boost sales. Over 200 million businesses use Facebookįacebook has long been one of the most popular platforms for businesses, and this stat proves it. Related: 12 TikTok Statistics That’ll Help You Master The Social Platform 4. Rival social platform Twitter ranked in fourth place and Instagram, another social app owned by Facebook, ranked fifth on the list. Contrary to popular opinion, Facebook doesn’t seem to be going anywhere anytime soon and continues to command a huge share of internet traffic.Īccording to Similarweb, Facebook ranks third in a list of the most visited websites in the world. However, the stats show a different reality. It’s often said that Facebook is a dying platform that’s ‘on its way out’, so to speak. Facebook is the world’s third most trafficked website (Source: Hootsuite)įirst, let’s start with some general Facebook statistics that tell us more about the current state of the platform.
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